If you want to improve your SEO efforts and rank better in 2023, follow these 12 SEO techniques.
Let’s get started.
1. Study Your Competitors’ Best Performing Pages
Don’t guess what content will perform best.
Instead, use this SEO tactic to research your competitors’ best-performing pages. Find what’s already working for them and create something better or similar.
Head to Semrush’s Organic Research tool. Enter a competitor’s URL, and click “Search.”
Then, click the “Pages” tab.
You’ll see your competitor’s pages sorted by the traffic they bring in.
From there, dive deeper. Click on the icon next to the URL to open their best-performing pages.
Like so:
Analyze each page carefully. Look for patterns.
For example:
- Is their content short-form or long?
- Are they mostly blog posts? Or something different?
- Do they use lots of visual assets?
The answers to these questions should guide your content strategy. Replicate what’s already working in a better way.
This SEO tactic can also help you find other competitors you hadn’t previously considered.
Click on the “Competitors” tab, and you’ll get a list of competitors for your chosen URL.
And other insights like common keywords, estimated organic traffic, and PPC (pay-per-click) keywords.
You can then repeat this process for each domain. And gather information about the pages that perform best in your industry.
2. Conduct a Competitor Keyword Gap Analysis
A keyword gap analysis is the process of identifying keywords you don’t rank for, but your competitors do.
Every gap represents a chance for you to reel in more traffic.
An easy way to start is to use our Keyword Gap tool.
Enter your domain where it says “Root domain,” and then your top competitors’ domains. And click “Compare.”
Scroll down to the table and select “Missing.”
These are all the keywords you don’t rank for, but all your competitors do.
Now you have a list of keywords you can create content around and fill in the gaps.
For more details, read our guide to using competitor keywords.
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